Stefan's Lifestream

Notes from a father, a gamer, and an advertising creative

Time to reset.

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Have you ever experienced something so good that it actually makes you want to start over? For me, it's a unbelievable print ad or a breathtaking spot. Or sometimes a movie, an article or just a conversation. The first time this happened to me as a young designer was...

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IKEA: Facebook Tag

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Nice idea.

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Pursue the moment [advertising]

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(download) Click here to download: Pursue_the_moment_advertising.zip (297 KB) Advertising Agency: Denstu, CanadaExecutive Creative Directors: Glen Hunt, Bill ParkerCreative Director: Glen HuntCopywriters: Bill Parker...

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Content is king. (duh)

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Here's a unusual example of how some brands are turning themselves into a content company. The restaurant business is a fiercely competitive one, especially within the mid scale "neighborhood" restaurants.  Ruby Tuesday, Olive Garden, Applebees, Carabbas and Macaroni...

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This is Advertising

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This is how advertising views designers: the vendor that supplies the logo overnight to look good on the ads that have been in production for the last six months. This is how designers see themselves: a sophisticated, intelligent solver of the world's problems through...

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Digital Landscape Snapshot

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I was really intrigued by this spot. I like that it's a snapshot of the current digital landscape. I'm in the business of advertising and social media, but I embrace the fact that alot of people have no idea what Twitter is. It keeps you grounded. We're in the business...

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Design Manifesto

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Be the trend, don't follow it. Do not pretend to have or try to acquire a style. Be content with your work. Do not think of high profile designers as superstars, elitist or egocentric. They are talented and intelligent individuals who have got to where they are through...

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Mythbusters Shoot - Day 3

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Unbelievably productive day today. 2 locations, 7 setups and 25 GB of photos. I wish I took more photos of our other setups but I was too busy. More to come... (download) Click here to download: Mythbusters_Shoot_...

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Mythbusters Shoot - Day 2

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Spent the first part of the day on set at M5 where they were doing an onair shoot. Then we moved over to M7 where we setup for the big shoot tomorrow. The first order of business was dealing with this HUGE canon. And that's just 1 of 5 shots for tomorrow. It's been a...

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Stefan Poulos

Stefan Poulos


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